Easy Auto

Easy Auto

Easy Auto moved into internet marketing in last couple years and contracted with Williams Web to help them do it effectively. In the process, we split their website into 3 to give them each a web presence. This increased their web presence and allowed them to effectively target and analyze their performance.

Key Aspects of Project

  • Individual landing page strategy – which resulted in increased website traffic by 600% and increased sales by 22% over a 12 month period
  • Custom contact form on homepage allowing a visitor to request information about specific vehicles
  • Google Adwords Campaign which reduced cost per conversion by 80%

My Role

  • Development of landing page strategy
  • Conceptualization and Design
  • Site Coding