Easy Auto moved into internet marketing in last couple years and contracted with Williams Web to help them do it effectively. In the process, we split their website into 3 to give them each a web presence. This increased their web presence and allowed them to effectively target and analyze their performance.

Key Aspects of Project

• Individual landing page strategy – which resulted in increased website traffic by 600% and increased sales by 22% over a 12 month period
• Custom contact form on homepage allowing a visitor to request information about specific vehicles
• Google Adwords Campaign which reduced cost per conversion by 80%

My Role

• Development of landing page strategy
• Conceptualization and Design
• Site Coding